Marketing Analytics Archives - PK: An Excel Expert

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Product Marketing Dashboard in Power BI

February 10, 2026February 10, 2026 PKComments Off

Marketing today moves fast. Campaigns launch every week. Products compete for attention. Teams spend budgets across channels. However, without clear data, even the best marketing strategy can fail. So, how

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Product Marketing Dashboard in Excel

February 10, 2026February 10, 2026 PKComments Off

In today’s competitive market, companies must track campaigns, leads, revenue, and conversion rates in real time. However, many marketing teams still rely on scattered Excel sheets. As a result, managers

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Business Growth Dashboard in Power BI

February 8, 2026February 8, 2026 PKComments Off

In today’s competitive market, businesses must move fast. Markets change quickly. Customer preferences shift constantly. Costs rise unexpectedly. Therefore, companies must track performance in real time. However, many organizations still

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Marketing ROI Dashboard in Power BI

February 2, 2026February 2, 2026 PKComments Off

Marketing teams invest heavily in campaigns, channels, and regions. However, without a clear measurement system, budgets often disappear without clear results. Because of this challenge, organizations now rely on analytics-driven

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Market Research Dashboard in Excel

January 17, 2026January 17, 2026 PKComments Off

Market research drives every successful business decision. Companies that understand customer needs, pricing sensitivity, satisfaction levels, and regional trends always stay ahead of competitors. However, raw survey data in Excel

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A/B Testing KPI Dashboard in Power BI

December 22, 2025December 22, 2025 PKComments Off

A/B testing sits at the heart of modern digital decision-making. Whether you optimize websites, mobile apps, email campaigns, pricing strategies, or product features, you rely on experiments to prove what

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Brand Management KPI Dashboard in Power BI

December 17, 2025December 17, 2025 PKComments Off

Brand building no longer depends only on creativity, logos, or advertising slogans. Instead, successful brands grow because leaders track performance, measure perception, and act quickly on data. Therefore, a Brand

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Personalization Strategy KPI Dashboard in Power BI

December 17, 2025December 17, 2025 PKComments Off

In today’s competitive digital environment, personalization no longer remains optional. Instead, it has become a core business strategy. However, personalization efforts fail when organizations do not measure them correctly. Therefore,

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Pop-up Stores Dashboard in Power BI

December 16, 2025December 16, 2025 PKComments Off

Pop-up stores have become a powerful retail strategy for brands that want flexibility, fast market entry, and high customer engagement. However, because pop-up stores operate for a limited time, performance

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Customer Lifetime Value KPI Dashboard in Power BI

December 16, 2025December 16, 2025 PKComments Off

Managing customers is no longer just about acquiring new leads. Instead, modern businesses focus on maximizing the long-term value of each customer. Therefore, organizations need a clear, data-driven way to